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CRT-550 Study Group & CRT-550 Test Pass4sure

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q68-Q73):

NEW QUESTION # 68
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

A. Create one or more additional business units for testing.
B. Implement two separate Marketing Cloud instances.
C. Use Subscriber Filter per business unit to filter production from test data.
D. Ensure test sends are done from data extensions with attribute 'Is Testing1.

Answer: B

Explanation:
To fulfill the requirement that the data in the sandbox should never be mixed with data in production during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud instances. A Marketing Cloud instance is an independent environment that contains its own data, configuration, and functionality. Having two separate instances for sandbox and production will ensure data isolation and security during testing cycles. References: https://help.salesforce.com/s/articleView?id=sf.
mc_overview_marketing_cloud_instances.htm&type=5

NEW QUESTION # 69
Northern Trail Outfitters (NTO) send emails fromContent Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section,select
'Custom' and paste the HTML email code into the text area field.

Answer: A

Explanation:
Explanation
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a senderprofile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of aplain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5https://help.salesfor

NEW QUESTION # 70
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers

A. Fire the event in both Automation Studio and the Entry Event.
B. Import new subscribers to the All Subscribers table.
C. Select a source DE with a root relationship to the contact.
D. Make sure the contact is above the High Water Mark on the source data.

Answer: C,D

NEW QUESTION # 71
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A. A new Sender Authentication Package should be used for NTO.
B. A Private Domain should be applied to the parent business unit.
C. A Private Domain should be applied to the child business unit.
D. A Sender Authentication Package should be used for CloudKicks.

Answer: C

NEW QUESTION # 72
Northern Trail Outfitters noticed that clicks are NOT showing upon Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

A. Email Address was used as Subscriber Key
B. ContactID was used as Subscriber Key
C. Synchronized Data Sources only push data every 15 minutes
D. Individual Level Tracking was not selected in Marketing Cloud Configuration

Answer: B,D

Explanation:
Explanation
To track clicks on Contact records in Salesforce, two requirements must be met:
The subscriber key must match the ContactID field in Salesforce.
The individual level tracking option mustbe selected in Marketing Cloud configuration.
If either of these requirements is not met, clicks will not show up on Contact records. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_cloud_connec

NEW QUESTION # 73
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